Property Marketing: Showing your Property at its Best.
Our dedicated team specializes in crafting bespoke marketing strategies designed to amplify your property’s appeal and attract discerning buyers.
Bespoke Property Marketing: Optimising Viewings
At ARENCORES, our experienced estate agents understand that each property is unique, requiring a customized approach to marketing. Whether it's through targeted digital campaigns, traditional print media, or exclusive networking events, we recommend the most suitable strategy to align with your property's distinctive features
Several property marketing statistics emphasize the critical importance of making a strong initial impact:
First Impressions Matter: Studies reveal that visitors to your property’s page form their initial impression within a mere 10-15 seconds. This brief window underscores the necessity of captivating imagery and compelling content to seize their attention effectively.
Speed Matters: The longer a property remains on the market, the more its selling price tends to decrease. Research indicates that a well-prepared home spends 50% less time on the market and typically sells for at least 9% more than a non-staged home. This highlights the significance of swift and effective marketing strategies.
The Power of Presentation: Prospective buyers spend significantly more time in well-furnished, clean, and attractive homes. While the average visit to a vacant house lasts only around 5 minutes, visitors linger for approximately 40 minutes in properties that are thoughtfully staged and aesthetically pleasing. This underscores the impact of presentation on buyer engagement and ultimately, sales success.
In a competitive real estate market, these statistics underscore the importance of strategic marketing and presentation in driving interest and maximizing property value.
Property Marketing Techniques
There are several ways and property marketing techniques to find prospective buyers for your property. ARENCORES estate agent can recommend the approach that is most suitable for your property to ensure you achieve your aims.
Here are some of the most common ARENCORES approaches to establish an effective property marketing campaign in order to sell your property with the highest return of your investment.
- ARENCORES’ website
- ARENCORES’ social platforms
- Greek and worldwide property portals
- Email alerts and frequent-targeted newsletters: Set up by buyers based on certain criteria and preferences on ARENCORES’ Property Intelligence Platform
- ARENCORES’ property brochures, and magazines
- Newspapers: local, national and international
- ‘For sale’ signs and attractive templates: So passers-by can see your property is for sale
- Direct mail: ARENCORES send marketing materials to the local area or directly to registered buyers on our database to connect them with a property
- For the property listing, high-quality professional photographs*, detailed floorplans and well-written descriptions are critical so as to effectively attract prospective buyers. Maps, and information about historical monuments, local amenities, medical facilities and transport networks, are all frequently included in a property marketing campaign material. Energy performance categorization and the Special Registration Number of EOT (the Greek organisation of tourism for the lease of touristic properties) are also provided.
*ARENCORES can arrange a professional photography shoot of your property. With our Premium Photoshoot Service, you can benefit from great quality photographs of your property at competitive prices. Professional photos add polish to your listing and ensure more property viewings from prospective buyers.
How to improve your property’s appearance in photographs.
Here are a few tips to help improve the presentation of your property and make the potential buyer emotionally connect with your property:
- All rooms: Dust, tidy and vacuum.
- All rooms: Clean all the windows, and put away private items and children’s toys.
- All rooms: Open the curtains, screens, canopies and blinds, and switch on the lights.
- All rooms: Remove any evidence of pets.
- All rooms: Take out rubbish and remove rubbish baskets from sight.
- Bathroom: Close the toilet seat and wipe down the sink, bath and shower.
- Bedroom: Try to make the bedroom area look charming and inviting.
- Kitchen: Wipe down and clear the countertops of kitchen gadgets. Pop towels and cleaning products out of view and make sure the washing up is dried and placed in the cupboard.
- Garden: Uncover any garden furniture you may have, clear any paths, unfold your parasol and get the cushions out of hibernation.
- Swimming pool: The pool should be solid and leak-free. Try to make sure that the decking surfaces, safety covers and any furniture look warm and inviting.
Why ARENCORES?
Thanks to years of experience in the real estate market of Chania, ARENCORES has reached a level of specialization and professionalism designed to increase and significantly improve the range of services offered.
We intend to create a trust-based relationship with our clients by offering our expertise and all our resources to guarantee a successful transaction in a short time frame.
Thinking of Selling?
Considering selling your home in Chania? Partnering with ARENCORES offers a refreshingly different approach. Here’s why you should choose us:
Qualified Buyer Screening: We prioritize your peace of mind by thoroughly vetting all potential buyers before they view your property, ensuring genuine interest and serious inquiries.
Extensive Online Exposure: Your property will be showcased on multiple property websites, both domestically and internationally, maximizing its visibility and reaching a wide audience of prospective buyers effectively.
Strategic Marketing Campaigns: Leveraging advanced marketing techniques, we tailor our campaigns to target specific buyer demographics, increasing the likelihood of attracting qualified leads and facilitating faster sales.
Personalized Support: From accompanied viewings to regular feedback and expert advice, our dedicated team provides comprehensive support throughout the selling process. Eye-catching ‘For Sale’ boards further enhance your property’s visibility in the local market.
Targeted Marketing Approach: Recognizing the diverse needs of our clientele, we employ targeted marketing strategies that cater to the unique characteristics of each property. By segmenting the market, we ensure a tailored approach that resonates with potential buyers.
Continuous Improvement: Committed to excellence, we continually seek ways to enhance our services and proactively promote your property. Your satisfaction is our priority, and we are dedicated to achieving the best possible outcomes for you.
Ready to discuss your potential sale or receive a suggested marketing price? Complete our valuation request form or contact us today to get started on your journey with ARENCORES.
